从“学习强国”平台看主流意识形态传播的有效性

The Effectiveness of the Mainstream Ideological Communication from the“Learning Power”Platform

主流意识形态的有效传播是掌握主流意识形态领导权的核心,关系到政治、经济、文化、社会和生态文明等各领域的建设和发展。“学习强国”通过打造智能信息化网络平台创新了主流意识形态传播的有效机制。“学习强国”APP从贴合受众需求、构建话语体系、突出内容为主和创新融合机制四个维度,构建了主流意识形态有效传播的内在机理,推进了新时代主流意识形态在具体实践中落地生根,提升了主流意识形态宣传工作的传播力、引导力、影响力、公信力。

The effective dissemination of mainstream ideology is the core of mastering the leadership of mainstream ideology,which is related to the construction and development of political,economic,cultural,social,ecological civilization.The“Learning power”improves the effectiveness of mainstream ideology communication ideology in an innovative way by building an intelligent information network platform.“Learning power”app constructs the internal mechanism of effective communication of mainstream ideology,promotes the root of mainstream ideology in the new era in concrete practice,and improves the communication,guidance,influence and credibility of mainstream ideology propaganda from the four following perspectives:meeting the needs of audience,building discourse system,highlighting content and innovating integration mechanism.