江苏省文化消费升级战略与有效路径研究

A Study on Upgrade Strategy and Effective Path of Culture Consumption in Jiangsu Province

现阶段文化消费已成为我国经济重要的新增长点之一,对消费结构升级以及文化产业的整体发展有显著的推动作用。本文以江苏为样本,分析江苏文化消费的发展现状、存在问题及影响机制,探究江苏文化消费的升级战略,进而有针对性地提出促进江苏文化消费升级的有效路径。研究结果表明,江苏文化消费整体向好发展,处于全国较领先地位,但同时也存在例如增幅波动明显,城乡间、区域间发展不均衡,文化消费结构有待优化等问题。本文认为,升级文化产品内容、创新展现形式以及充分挖掘互联网技术应用深度,是文化消费升级的有效战略和路径。最后,本文提出与之相对应并符合江苏文化消费当前发展状况的对策建议。

Currently,culture consumption has become one of the most important points of growth of Chinese economy,which greatly promotes the upgrade of consumption structure and the development of cultural industry.Based on theories of industrial economics and statistics and using Jiangsu province as an example,this paper analyzes the current situation,existing problems and influencing mechanism of culture consumption.This paper studies the upgrade strategies of culture consumption in Jiangsu,and then proposes the effective paths accordingly.The study shows that the culture consumption in Jiangsu has developed well in general and is at the leading position within China.However,problems such as fluctuations in increase rate,urban-rural and regional imbalance,as well as further upgrade of culture consumption structure,still exist.This paper believes that upgrading content of cultural products,innovating presenting forms and exploring deeply the application of internet technology are effective strategies and paths for the upgrade of culture consumption.At last,this paper puts forward eight corresponding countermeasures and suggestions.