反不正当竞争法一般条款的范式转换

The Paradigm Shift of the General Clause of Anti-Unfair Competition Law

侵权范式与道德范式是反不正当竞争法一般条款的两种传统范式,它们皆具有法教义学方法论的特征,当前均面临着适用的危机。传统范式的危机要求对一般条款进行范式转换,新范式以利益衡量为内容,包括了经营者利益、消费者利益与社会公共利益三个衡量对象,并以成本——效益经济分析作为衡量标准。一般条款的范式转换会引起对竞争的主体行为、客体对象以及客观结果的世界观转变,并以新范式的“美感”和“远见”作为转换的合理性所在。

Tort paradigm and moral paradigm are two traditional paradigms of the general clauses of the antiunfair competition law. They both have the characteristics of the methodology of legal doctrine and are currently facing a crisis of application. The crisis of the traditional paradigm requires a paradigm shift of the general terms.The new paradigm takes interest measurement as its content, including three measurement objects of operator’s interest, consumer’s interest and social public interest, and uses cost-benefit economic analysis as the measurement standard. The paradigm shift of the general terms will cause a change in the worldview of the subject’s behavior, object’s object and objective results of the competition, and the"beauty"and"foresight"of the new paradigm will be the rationality of the conversion.