新媒体场域下高校网络思想政治教育的优势、困境及其优化

Advantages, Dilemmas and Optimization of Online Ideological and Political Education in Colleges and Universities in the New Media Field

以互联网发展为背景,在5G、大数据、云计算等新技术的加持下,新媒体创造了信息传播新平台,成为信息传播的新场域,不断影响着人们的思想观念和行为习惯。为使正能量始终充盈于现实与网络空间,高校网络思想政治教育应借势新媒体,突破新媒体场域下内容传播碎片化、信息传播海量化、传播路径无序化、网络舆论多元化等造成的育人困境,与其形成合力,协同创新,在导向、育人、传播、开发、凝聚等方面进行功能优化,在海量信息中找准靶向,实现教育的精准对焦,守正创新,破立并举,使高校网络思想政治教育取得质的飞跃。

With the development of the internet,and the help of the new technologies such as 5 G,big data and cloud computing,new media has shaped a new field of information dissemination,created a new platform for information dissemination,and achieved the rapid development of the digital age,which is constantly affecting the expression of people’s ideas and behavior habits.In order to make positive energy always fill the real space and cyberspace,college online ideological and political education should take advantage of the new media,and break through the education dilemma caused by the content dissemination fragmentation,the large quantification of information dissemination,the disorder of communication path,the diversification of network public opinion,etc.in the new media field.In fact,the functional optimization should be realized in guidance,education,dissemination,development,cohesion and other aspects,based on the the formation of a joint force and collaborative innovation with new media.In order to find the right target,achieve the precise focus of education and positive innovation,in the mass information,the online ideological and political education at colleges and universities should achieve a qualitative leap and an effective improvement in system capabilities.