基于数据驱动的新零售加油站的设计

Design of New Data-Driven Retail Gas Station

针对传统加油站经营模式不能适应互联网发展需求的问题,为了促进加油站服务的转型升级,提升加油站客户的黏附度和市场占有率,提出了基于数据驱动的新零售加油站的设计架构,介绍了新零售加油站架构、智能支付终端数据驱动的信息显示、以及新零售加油站的运行模式。通过智能终端对大数据的采集,后台数据的处理、显示,可为加油站管理者更为智慧的会员管理以及精准营销方案的制定和优化配送线路提供技术支持。

In view of the problem that the traditional business model of gas stations cannot meet the requirements of Internet development,in order to promote the transformation and upgrading of gas station services,improve the adhesion degree of customers and market share,the design architecture of a new data-driven retail gas station is put forward.The architecture of the new retail gas station,the data-driven information display of the intelligent payment terminal,and the operation mode of the new retail gas station are introduced.Through the collection of big data by intelligent terminal and the processing and display of background data,it can provide technical support in the more intelligent member management,formulation of precision marketing scheme and optimization of distribution line for gas station managers.