社区居民旅游影响感知及态度研究——以贵州省梵净山地区为例

Study on the Perception of Tourism Influence of Community Residents and Their Attitude Towards Tourism:The Case of Fanjing Mountain,Guizhou Province

旅游业会给旅游目的地带来经济、社会文化、环境等方面的影响,同时社区居民所持有的旅游影响感知和态度是衡量旅游业能否实现可持续发展的重要指标。本文选择贵州省梵净山地区为案例地,运用问卷调查法及数理分析法,在实现旅游目的地可持续发展这一前提下,探讨目的地社区居民对本地发展旅游业所造成影响的感知及态度倾向。结果表明:梵净山社区居民对旅游影响的积极感知强于消极感知,但居民也开始意识到本地的物价、房价、地价由于发展旅游业而上涨。社区居民总体上对本地旅游产业发展持积极态度,且所持感知与态度之间存在相关关系。基于本次研究结论研究者提出针对性建议:在发展旅游业过程中着力提高社区居民的积极旅游影响感知,弱化其消极旅游影响感知;合理规划,提高居民参与度,追求互利共赢,将旅游发展的红利落实到每家每户,以期促进梵净山旅游业实现可持续发展。

Tourism will bring economic,social,cultural,environmental and other impacts to tourist destinations,and the perception and attitude of community residents on tourism impact are important indicators to measure whether tourism can achieve sustainable development.This paper chooses Fanjing Mountain in Guizhou province as a case,and uses questionnaire survey and mathematical analysis method to explore the perception and attitude tendency of destination community residents on the impact of local tourism development on the premise of realizing sustainable development of tourism destination.The results show that the residents’positive perception of tourism is stronger than negative perception,but they also start to realize that commodity prices,housing prices and land prices are rising due to the development of tourism.Generally speaking,community residents hold a positive attitude towards the development of local tourism industry,and there is a correlation between their perception and attitude.Based on the conclusion of this study,the researchers put forward the corresponding suggestions:in the process of developing tourism,we should focus on improving the positive tourism influence perception of community residents and weakening the negative tourism influence perception;We also should make reasonable planning,increase the participation of residents,pursue mutual benefit and win-win results,and apply the dividends of tourism development to every household,so as to promote the sustainable development of local tourism.