摘要
日本的生活品牌MUJI(无印良品)在全世界受到欢迎。Kenya Hara(原研哉)是日本的国际级平面设计大师,担任MUJI的设计总监。他主张要使设计看上去空空如也,希望人们能够接受不同的文化,并将理想的生活寄托到品牌中。MUJI既不拥护西式品牌中个性的部分,也不主张特定的审美标准。他希望消费者具有"这样就好"的满足感,强调人们真正的幸福就是强调对人性的约束和控制。
Japanese life brand MUJI is popular all over the world.Kenya Hara is Japan’s international graphic design master,as MUJI design director.He advocates making the design look empty,hoping that people can accept different cultures and put their ideal life in the brand.MUJI does not support the personality part of the western brand,nor does it advocate specific aesthetic standards.He wants consumers to have‘this is good’satisfaction,emphasizing that people’s real happiness is to emphasize the constraints and control of human nature.
作者
王雅兴
Wang Yaxing(Hebei GEO University,Shijiazhuang 050031,China)
关键词
原研哉
设计美学
中国设计
Kenya Hara
design aesthetics
Chinese design
