中国滑雪场可达性及市场潜力测度

Measurement of Accessibility and Market Potential of Ski Resorts in China

利用可达性分析方法与潜力模型对中国滑雪场空间分布格局与市场潜力进行了系统分析,全面认识了滑雪场在交通可达性方面的优劣势,并针对不同区域提出了相应的发展或改进方向。研究表明:中国滑雪场距离城市中心的平均最短旅行时间为1.24 h,南方可达性普遍较差,北方同一城市内部差异较大。全国各城市到达某一滑雪场的最短时间呈圈层式分布,可达性最好的区域在河南,最差的区域在新疆。北京与重庆凭借发达的经济、众多的人口与较好的可达性,成为滑雪旅游市场潜力最大的城市,黑龙江、天津、河北、山东四省市场潜力次之。该研究可为旅游者滑雪旅游目的地选择提供参考,也可为滑雪场规划建设提供理论依据。

With the approach of the 2022 Winter Olympics,ski tourism has become a hot spot which is pursued by the general public.As the space carrier of ski tourism,ski resorts have increased exponentially in recent years.The ski resort can be used not only as a public service facilities and also as a tourist attractions in the city.Its planning and development will affect the residents’life experience and employment in the surrounding areas,and it is also a manifestation of a city’s tourism competitiveness.Based on accessibility analysis and potential model,this article systematically analyzed the spatial distribution pattern and market potential of Chinese ski resorts,comprehensively recognized the advantages and disadvantages of ski resorts in terms of traffic accessibility,and put forward the corresponding development or improvement directions of ski resorts for different regions.The results showed that the average shortest travel time from ski resorts to the city center in China is 1.24 hours,the accessibility in the south is generally poor,and there are large differences within the same city in the north.The shortest time of each city to a ski resort is distributed in a circular pattern,with the best area in Henan and the worst area in Xinjiang.With their developed economy,large population and good accessibility,Beijing and Chongqing have become the cities with the greatest market potential for ski tourism,followed by Heilongjiang,Tianjin,Hebei and Shandong.The study can provide reference for tourists to choose ski tourism destinations,and also provide a theoretical basis for the planning and construction of ski resorts.