疫情背景下体育旅游产业发展潜力评价及反思

Evaluation and Reflection on the Development Potential of Sports Tourism Industry under the Background of Epidemic Situation

在对相关文献进行研读的基础上,结合数理统计法以及因子分析等研究方法,对体育旅游产业发展潜力展开了研究。首先,依据指标构建的几大原则,构建体育旅游产业发展潜力评价指标体系,并对指标进行分析;其次,使用信效度分析和探索性因子分析,对筛选出的评价指标体系进行修改与优化;最后,以SEM为工具,确定出最终的最优模型。以此为基础,提出提升体育旅游产业发展潜力的建议结果显示:依托各省市独特的文化以及风俗人情,做到明确产业定位,刺激需求;完善基础设施,增强旅游潜力保障力;实体经营与互联网合作,开发供给潜力;才能迎合我国国民消费水平,获得支持力;规范市场,加快服务供给体系建设。

Based on the study of relevant literature,combined with mathematical statistics and factor analysis,this paper studies the development potential of sports tourism industry.First of all,according to the principles of index construction,build the evaluation index system of sports tourism industry development potential,and analyze the index;secondly,use reliability and validity analysis and exploratory factor analysis to modify and optimize the selected evaluation index system;finally,use SEM as a tool to determine the final optimal model.Based on this,this paper puts forward some suggestions to enhance the development potential of sports tourism industry:relying on the unique culture and customs of various provinces and cities,making clear the industrial positioning and stimulating demand;improving infrastructure and enhancing the guarantee of tourism potential;cooperating with entity operation and Internet to develop supply potential;catering to China’s national consumption level and gaining support;standardizing the market and speeding up service Supply system construction.