基于用户数的共享经济企业价值评估研究——以Uber为例

Research on enterprise value evaluation of shared economy based on number of users:Taking Uber as an example

基于共享经济企业的估值虚高问题,通过分析估值现状,找出乱象背后原因,试图从利益相关者视角进行解读,并选取以用户数为基础的梅特卡夫模型对Uber进行估值,结果显示估值水平远低于实际市值。说明了用户数并不是企业估值的决定性指标,对企业进行合理估值还需参照企业当前所处生命周期、商业模式、盈利能力、发展前景等因素。

Based on the problem of virtual high valuation of shared economy enterprises,this paper analyzed the current situation of valuation,found out the reasons behind the chaos,tried to interpret from the perspective of stakeholders,and selected the Metcalfe model based on the number of users to value Uber,the results showed that the valuation level was much lower than the actual market value.It also shows that the number of users is not the decisive indicator of enterprise valuation,and the reasonable valuation of enterprises also need to refer to the current life cycle of the enterprise,business model,profitability,development prospects and other factors.