摘要
传媒是一个非常重要的行业,它的发展一直以来都是业界关注的重点。AI主播的出现给传媒领域的发展提供新的契机,同时也对传媒从业人员造成一定的挑战。因此,在传媒领域中对AI技术进行合理应用显得尤为重要。从传媒领域中人工智能技术的特征分析入手,阐述AI主播对传媒领域传统主播产生的影响,在此基础上对AI主播在传媒领域的应用进行论述,期望能够对促进传媒业的持续发展有所帮助。
Media is a very important industry,its development has been the focus of the industry.The emergence of AI anchor provides a new opportunity for the development of the media field,but also poses a threat to the media practitioners.Therefore,it is very important to apply AI anchor reasonably in the field of media.This paper begins with the analysis of the characteristics of AI anchor in the media field,expounds the influence of AI anchor on traditional anchorperson in the media field,and discusses the application of AI anchor in the media field,it is expected to help promote the sustainable development of the media industry.
作者
王子建
WANG Zijian(China Media Group, Beijing 100859, China)
出处
《中国有线电视》
2021年第4期409-412,共4页
China Digital Cable TV
关键词
AI技术
传媒领域
播音主持
AI technology
media field
broadcasting and hosting