融媒时代电视直播与新媒体技术的融合应用

The Fusion Application of Live TV and New Media Technology in the Era of Media Integration

基于专业生产内容(Professional Generated Content,PGC)模式的电视新媒体直播,是一种将传统电视直播优势与数字技术、网络技术及移动技术进行充分融合的新直播方式。结合实际运用经验,探讨融媒时代下电视新媒体直播技术平台系统的设计原则、系统搭建流程、具体应用指标及关键技术。

TV new media live broadcast based on Professional Generated Content(PGC)mode is a new live broadcast mode which fully integrates the advantages of traditional TV live broadcast with digital technology,network technology and mobile technology.Combined with practical application experience,this paper discusses the design principles,system construction process,specific application indicators and key technologies of TV new media live technology platform system in the media era.