“互联网+”视域下电视综艺节目的融合创新研究

Research on Integration and Innovation of TV Variety Show in the View of“Internet+”

当今时代文化产业发展繁荣,以电视为载体的各种文化节目多种多样,丰富了人们的文化生活。这些文化节目形式各异,内容涉及面广,其中电视综艺节目以其灵活的形式和丰富的内容受到了观众的喜爱。然而,由于互联网的迅速发展,电视综艺节目受到了冲击和影响,需要重新寻找电视综艺节目的发展路径,探索“互联网+”视域下电视综艺节目的融合创新发展。

Nowadays,with the development and prosperity of cultural industry,various cultural programs based on TV make people’s cultural life more colorful.These cultural programs have different forms and wide contents.Among them,the TV variety show is loved by the audience with its flexible form and rich content.However,due to the rapid development of the Internet,TV variety shows have been impacted and affected.Therefore,we need to find the development path of TV variety show again,and explore the integration and innovation of TV variety show under the“Internet+”perspective.