智慧融媒体的内容建设与传播力提升策略探讨

Discussion on the Strategy of Content Construction and Dissemination Enhancement of Smart Media

随着人工智能技术的不断发展,新闻传播领域开始探索人工智能技术的实践应用。媒体融合发展的纵深发展方向主要是智能化,而内容建设是融媒体的根本。融媒体要达到精准的传播效果,需要借助智能算法识别用户信息和消费场景,同时围绕用户需求进行探索和感知,将满足用户需求的内容和服务提供给用户。

With the continuous development of artificial intelligence technology,the field of news communication began to explore the practical application of artificial intelligence technology.The development direction of media convergence is mainly intelligent.Content construction is the foundation of media integration.In order to achieve accurate communication effect,financial media needs to use intelligent algorithms to identify user information and consumption scenarios,explore and perceive user needs,and provide users with content and services that meet user needs.