创业环境对农民创业动机的影响研究——基于对浙江省122个创业农民的调查

Research on the influence of entrepreneurial environment on Farmers'entrepreneurial motivation:Based on the survey of 122 entrepreneurial farmers in Zhejiang Province

积极推动农民创业,不仅能为农民增收致富扩宽途径,也是助推乡村振兴的长远之策。创业动机驱动着农民创业者的创业行为,并影响着农民创业成效。基于此,本文利用浙江省5个市的实地调研数据,建立多元线性回归模型进行实证分析,从政策环境、市场环境、社会文化环境3个维度分析创业环境与农民创业动机之间的逻辑联系。结果表明:在创业环境的三个维度中,政策环境、市场环境对农民创业动机具有正向影响,其中,政策环境对农民机会型创业动机的影响最大,而社会文化环境仅对农民机会型创业动机构成影响。

It is not only a long-term way to boost farmers'income,but also a positive way to boost farmers'income.Entrepreneurial motivation drives the entrepreneurial behavior of farmers,and affects the entrepreneurial effectiveness of farmers.Based on this,using the field survey data of five cities in Zhejiang Province,this paper establishes a multiple linear regression model for empirical analysis,and analyzes the logical relationship between entrepreneurial environment and farmers'entrepreneurial motivation from three dimensions of policy environment,market environment and social and cultural environment.The results show that:in the three dimensions of entrepreneurial environment,policy environment and market environment have a positive impact on Farmers'entrepreneurial motivation.Among them,policy environment has the greatest impact on Farmers'entrepreneurial motivation,while social and cultural environment only has an impact on Farmers'entrepreneurial motivation.The research conclusion provides reference for how to promote farmers'entrepreneurship.