康养旅游产业创新发展的动力因素研究——基于共享经济视角

Research on the Driving Factors of Health and Wellness Tourism Industry:Based on the Perspective of Sharing Economy

新时期康养旅游产业成为我国新兴的旅游经济业态。共享经济时代康养旅游产业创新发展的动力因素发生了重大变化。文章基于理论结合实践的研究方法,探索共享经济下康养旅游产业创新发展的动力因素。根据系统理论思想,构建康养旅游产业创新发展的动力因素框架体系,并从市场需求、产业供给、基础设施及外部环境四个方面构建动力因素;运用熵值法和灰色关联分析法,以重庆市为例进行实证研究。结果发现市场需求、产业供给、基础设施、外部环境共同影响康养旅游产业创新发展,据此提出促进重庆康养旅游产业创新发展的对策建议。

In the new era health and wellness tourism industry has become one of new emerging industries in China.In the background of the sharing economy,the driving mechanism of health and wellness tourism industry has undergone great changes.Based on the combination of theory and practice research,the paper explores the dynamic system and dynamic mechanism of the innovation development of health and wellness tourism industry.Firstly,it theoretically constructs the driving factors system from four aspects,which include market demand,industrial supply,infrastructure and external environment.Secondly,taking Chongqing as an example,it uses entropy method and grey relational analysis to testify the driving factors system.The empirical results show that four aspects jointly influence the innovation of health and wellness tourism industry.Finally,it proposes some countermeasures to propel the development of health and wellness tourism industry of Chongqing.