体验式营销策略在图书阅读推广工作中的运用——以漳州职业技术学院图书馆为例

Application of the Experiential Marketing Strategy in Book Reading Promotion——In the Case of the Library of Zhangzhou Institute of Technology

体验式营销策略的实施为图书馆的阅读推广服务创新提供了新思路。体验式营销策略在图书馆阅读推广中具有重要意义,通过直播阅读体验、创设情境体验、拓展多元空间体验等方式促进服务多样化、品牌化,满足读者对图书馆功能多元化的需求,增强阅读体验感,创造阅读新价值。

The implementation of the experiential marketing strategy provides a new idea for the innovation of library reading promotion service.The strategy plays an important role in reading promotion.By livestreaming the reading experience,creating a situational experience,and expanding the multi-space experience,the diversified brands of service can be promoted to meet readers’demands for diverse library functions,enhance the reading experience and create new reading value.