基于地域文化特色的文创产品设计

The Design of Cultural Creative Products with Regional Cultural Characteristics

近年来文化创意创新领域成为人们关注的重点,以文化创意产品作为载体传播传统文化,不仅有着巨大的商业发展空间,也有着非凡的社会意义。在此背景下,地域文化视角下的文创产品设计成为一个值得探究的课题。文章探讨了地域文化与文化创意产品的基本概念和它们之间的关系,然后提出文创产品设计的基本原则,并针对目前存在的问题提出相关的反思和建议,为当代的设计行业从业者提供一定的参考。

In recent years,the field of cultural creativity innovation has become the focus of people’s attention.Cultural creative products as a carrier for the dissemination of traditional culture,not only has a huge space for commercial development,but also has extraordinary social significance.In this context,cultural creative product design from regional cultural perspective has become a topic worth discussion.This paper makes an exploration of the basic concepts and relationships of regional culture and cultural creative products,proposes some basic principles for cultural creative product design,and puts forward relevant reflections and suggestions in view of the existing problems so as to provide some reference for the contemporary design industry.