新媒体环境下全地形车营销策略分析

Analysis on the Marketing Strategy of All-Terrain Vehicles in the New Media Environment

互联网+和大数据技术的不断发展和进步让信息经济时代真正地到来了。伴随着电子商务从起步到发展,很多的电商运营平台也逐渐凸显出自己的价值和地位。与此同时,电子商务的营销模式也从传统的B2B、B2C模式向着O2O、C2B的方向发展。全地形车,是一种十分独特的车型,适用的范围和人群也具有特定性。为此,在新媒体的环境之下,如何进行全地形车的营销,如何能够为全地形车吸引到更多的受众群体,这正是本文所要探究的关键所在。为此,文章在对全地形车的基本内涵、主要分类进行阐述和分析以后,针对全地形车这一个特殊车型的营销模式的创新和进步,提出了一些见解和主张。

The continuous development and progress of Internet+and big data technology has truly brought the information economy era.With the development of e-commerce,many e-commerce operating platforms have gradually highlighted their value and status.At the same time,the marketing model of e-commerce has also developed from the traditional B2B and B2C model to the O2O and C2B direction.The all-terrain vehicle is a unique model,and the scope of application and the crowd are also specific.For this reason,under the environment of new media,how to conduct the marketing of ATVs and how to attract more audiences for ATVs are the key points to be explored in this article.For this reason,after expounding and analyzing the basic connotation and main classification of all-terrain vehicles,this article puts forward some opinions and propositions for the innovation and progress of the marketing model of this special model of all-terrain vehicles.