基于感性工学的衬衫面料线上线下感知差异研究

Research on Perceptual Cognition Difference of Shirting Online and Offline Based on Kansei Engineering

为了解面料线上视觉感知与线下视触觉感知差异,文章以衬衫面料为研究对象,选取市场上消费者常用的优衣库长绒棉、牛津纺、精纺针织和亚麻衬衫作为面料样本,随机挑选63名在校被试者对上述4款不同材质的面料进行线上线下感知,并运用语义差异法对6个面料质感维度,包括柔软感、悬垂感、透气感、光滑感、厚薄感和光泽感,进行评价打分,然后结合统计学方法进行数据分析。结果表明,不同材质的衬衫面料在6个质感维度上存在不同的感知差异,其中在面料的透气感、柔软感和厚薄感方面存在显著的线上线下感知差异。文章还分析了性别和专业对感知差异的影响,分析可得男性的线上线下感知差异大于女性,并且非纺织专业被试者的感知差异大于纺织专业被试者。

In order to explore the difference between online visual perception and offline visual and tactile perception of fabrics,taking shirting as the research object,the paper selected four types of conventional fabrics,i.e.,Uniqlo long-staple cotton fabric,oxford cloth,worsted knitted fabric,and flax shirting,as fabric samples.63 college students were randomly organized as testers to evaluate the fabrics through the website online and feel the actual fabrics offline.They graded the fabric feelings via six dimensions,including softness,draping performance,breathability,smoothness,compactness,and glossiness.On the basis of that,the paper carried out a data analysis combining statistical methods.Results indicate that there were dramatic differences between the online and offline perceptual cognition of shirting with different materials,among which fabric’s breathability,softness and compactness showed broad perception differences.In addition,the paper also analyzed the impact of gender and profession on perception differences.The analysis showed that men’s online and offline perception differences were greater than women’s,and non-textile major students had greater perception differences than textile major students.