民国电影中的中国早期百货营商管窥

Early Chinese Department Stores in the Films of the Republic of China

20世纪20-40年代是中国早期百货商业的萌芽期,也是中国电影业发展的繁荣期,经济的发展为二者提供了不可或缺的硬件基础。民国电影一定程度上记录了当时的社会商业环境及时尚消费状况,引导了大众的审美趋向。文章归纳整理了民国电影中出现的早期百货商场场景,从场、货、人三个商业视角,探讨在民国时期东西方文化交融背景下的中国早期百货商场营销方式和国民消费生活。

The stage from 1920 s to 1940 s were the embryonic stage of Chinese early department stores and the booming period of Chinese film industry,when the development of economy provided indispensable and hard conditions for both progresses.The films made in the Republic of China period recorded the business environment and the fashion consumption situation and guided the trends of the public aesthetic at that time.From three commercial perspectives:store layout,merchandise and people,this paper sorted out and summarized the early department store scenes from films,explored the marketing mode of Chinese early department stores and how the consumption life went under the fusion between eastern and western cultures during the period of the Republic of China.