国家文化公园建设的“文化+”产业融合政策创新研究

Research on the Policy Innovation of “Culture+” Industrial Integration for the Construction of National Cultural Park

国家文化公园是以文化发展作为核心战略,对重要文化资源进行保护和开发的顶层设计,需要政策创新和政策具体化。国家文化公园在文化发展的大环境、文化旅游供求关系层面存在发展不均衡、文化资源挖掘不充分、产品同质化等多种问题。基于"文化+"产业跨域融合的生态建设,从宏观层面提出产业聚集和整合的文化创意融合带概念;从中观层面提出纵向资源整合的中介组织制度创新和网络化平台建设路径;从微观层面系统阐述文化要素的功能与市场融合,打造创意社区的实施路径。

National Cultural Park is a top-level design for the protection and development of important cultural resources with cultural development as the core strategy.It requires policy innovation and policy specificity.In the context of cultural development and the supply-demand relationship of cultural tourism,national cultural parks have many problems,such as uneven development,inadequate mining of cultural resources,and homogenization of products.Based on the construction of an ecological chain of cross-domain integration of"cultural +"industries,it proposes a cultural and creative integration belt of industrial aggregation and integration from a macro level;proposes institutional innovation for vertical resource integration and network platform construction from the middle level;from a micro level,this paper systematically elaborate the function of cultural elements,market integration,and the implementation path of creating creative communities.