江西本土文化视角下的文创产品设计策略

On the Design Strategy of Cultural and Creative Productsfrom the Perspective of Jiangxi Local Culture

全国各地都在积极地开发本土的文化资源,依此来进行文化创意产品实践,丰富文化创意产品设计市场。从江西文创产品设计的现有问题出发,以江西本土文化特色文创产品设计为案例,提出四点设计策略(功能效用的提升;文化关联性的搭建;本土文化符号的选取与再造;交互体验的创新),以期为江西文创产品的设计创新提供理论借鉴和案例参考。

China is actively developing local cultural resources.Practices and design market of cultural and creative products are carried out and expanded based on the development of local cultural resources.This paper starts from the existing problems of Jiangxi cultural and creative product design and takes the design of cultural and creative products of Jiangxi Province as the case study.Thus,four design strategies are proposed:to improve the functionality;to build cultural relevance;to select and recreate the symbols of local culture;to innovate the consumer interaction experience.Through this study,it is expected to provide theoretical and case references for the design and innovation of Jiangxi cultural and creative products.