传播学视域下鄱阳湖景区旅游外宣文本翻译研究

Research on Poyang Lake Tourism Publicity Texts Translationfrom the Perspective of Communication

走向国际化是我国旅游业的发展方向,这对我国旅游外宣文本的英译质量要求更高。翻译作为一种跨文化传播,具备传播学的一般性质。文章以鄱阳湖景区为例,从传播学的六个方面探讨鄱阳湖景区外宣文本的传播。同时结合中英旅游文本的不同特点,列举了鄱阳湖景区的旅游外宣文本英译过程中常见的几大翻译技巧。

The internationalization of the tourism industry in China sets a higher demand for the translation of tourism publicity texts.As an important tool in cross-cultural communication,translation bears the general characteristics of communication.Taking Poyang Lake as an example,this paper first discusses the communication of publicity texts of Poyang Lake from six aspects using communication theories as the guide.Then it continues to enumerate some common translation skills in the translation of tourism publicity texts in Poyang Lake based on the different characteristics of Chinese and English tourism texts.