融媒体环境下大学生媒介素养的养成

Cultivation of University Students’ Media Literacy in the Context of Media Integration

当代大学生群体,研究生多为"95后",本专科生多为"00后",他们成为融媒体环境中的活跃分子。本文围绕大学生在成长成才以及高校大学生思政教育面对的"海量信息铺天盖地,如何取精去粕,不‘呛水’;文化殖民无孔不入,如何守住阵地,不‘反水’;游戏人生、超前消费,如何防患于未然,不‘溺水’"等三大问题,以"双核"驱动、"三高"引领、"四慎"执行,对适应融媒体环境下大学生媒介素养养成的方法与路径进行了探索。

Most of the graduate students in universities were born after 1995,while undergraduate students were born after 2000.They are the active elements in the media environment.This paper focuses on the growth of university students.It seeks to answer the questions of how ideological and political education in university should make choices in the face of massive volume of information,how to safeguard our own culture when there is cultural colonialism everywhere,and how to take preemptive measures to avoid getting lost in the modern life.The author proposes holistic solutions to solve the three questions by fostering the university students’media literacy in the context of media integration.