广告过滤案在《反不正当竞争法》下的适用

Application of Advertisement Filtering Case under the Law of Anti-unfair Competition

广告过滤案自2013年出现至今,其具有高度统一的裁判结果,即将广告过滤行为认定为不正当竞争行为,但在学界对此裁判结果仍具有较大的争议。虽然2017年、2019年均对《反不正当竞争法》进行了修订,但仍旧很难将广告过滤行为包含在其中,所以对于“广告+免费”的商业模式是否应当得到保护与广告过滤行为正当性的认定仍是核心问题。根据我国现有的《反不正当竞争法》,结合比例原则及美国Zango案、德国“电视精灵”案等,我国应当放开对广告过滤行为的认定,取消对它的限制,交由市场自由竞争。

Since the appearance of ad filtering case in 2013,it has a highly unified judgment that the act of ad filtering is defined as the act of unfair competition.Although the Law of Anti-unfair Competition was amended in 2017and 2019,it is still difficult to include ad filtering.Therefore,the core issue is still whether the“advertising+free”business model should be protected and the legitimacy of advertising filtering behavior.According to the Law of Anti-unfair Competition in China,combining with the principle of proportionality and Zango case in America and the“TV wizard”case in Germany,we should allow the identification of the act of advertisement filtering,cancel the restriction on it,and hand it over to free competition in the market.