文旅融合视角下广东英德红茶旅游产业发展研究

Research on the Tourism Industry Development of Guangdong Yingde Black Tea from the Perspective of Cultural and Tourism Integration

茶文化旅游是发展乡村旅游的新热点和新课题。基于文旅融合的视角,探讨广东英德红茶的文化景观基因和文旅融合发展模式。针对英德红茶旅游发展过程中文化旅游商品与产业链拓展等问题进行评价与分析,为英德红茶未来发展提供方向性预测。该研究对推动休闲旅游业的发展,开辟旅游扶贫新路径,以及红茶文化旅游产业的可持续性发展具有一定的现实指导意义。

Tea culture tourism is a hot spot and new subject in developing rural tourism.From the perspective of cultural and tourism integration,this paper discusses the cultural landscape gene and the development mode of cultural tourism integration of Yinde black tea,evaluates and analyzes the issues of cultural tourism commodities and industrial chain expansion in the development process of tea tourism,and provides directional prediction for the future development trend of Yinde black tea.The research has some practical guiding significance for promoting the development of leisure tourism,opening up a new route of tourism poverty alleviation,and the sustainable development of black tea cultural tourism industry.