冼夫人文化遗产原真性感知与游客行为意向关系的实证研究

An Empirical Study on the Relationship between the Authenticity of Madam Xian’s Cultural Heritage and Tourists’Behavioral Intention

以广东省粤西地区冼夫人文化遗产旅游为研究对象,探讨文化遗产旅游原真性感知与游客行为意向的关系。实证研究结果表明,文化遗产旅游原真性感知对地方依恋和行为意向具有正向显著影响,地方依恋在原真性感知与行为意向两者关系之间具有中介作用;冼夫人文化的历史价值和当代价值相互融合的过程,构成了冼夫人文化旅游的“原真性感知→地方依恋→行为意向”的影响路径;提升粤西地区文化遗产旅游的发展水平,为实现该地区的全域旅游,以及推动研学旅游产业发展,是冼夫人文化原真性感知与游客行为意向关系研究的应用价值。

This study takes Madam Xian’s cultural heritage tourism in western Guangdong as the research object,and explores the relationship between the authenticity of cultural heritage tourism and tourists’behavioral intention.The empirical results show that the authenticity perception of cultural heritage tourism has a positive and significant impact on place attachment and behavioral intentions,and place attachment plays a mediating role in the relationship between authenticity perception and behavioral intentions;the process of the integration of historical value and contemporary value of Madam Xian’s culture constitutes the“authenticity perception→local attachment→behavioral intention”of Madam Xian’s cultural tourism.To promote the development of cultural heritage tourism in western Guangdong and promote the development of tourism industry,is the application value of the research on the relationship between cultural authenticity perception and tourist behavior intention.