基于IPA分析法的清远民宿吸引力研究

Study on the Attraction of Bed-and-breakfast(B&B)Tourism in Qingyuan Based on IPA

通过文献分析、实地调研和问卷调查方法,采用IPA分析模型研究了影响清远民宿吸引力因素。结果表明,92.3%(24/26)指标满意度低于重要性,其中客源单一、服务质量不高、特色不显著以及公共交通不便利是影响民宿吸引力的主要因素。对此,提出依托政府、行业协会、民间资源等平台加强宣传,提升服务质量和民宿特色,完善公共交通等建议,以提高清远民宿吸引力。

Based on literature review,field research and questionnaire survey,this research uses IPA model to study the factors that affect the attractiveness of lodgings in Qingyuan.The results showed that 92.3%(24/26)of the index satisfaction was lower than the importance,among which the main factors affecting the attraction of bed-and-breakfast were the single guest source,the low service quality,the inconspicuous features and the inconvenient public transportation.In this regard,the research proposes to rely on the government,trade associations,private resources and other platforms to strengthen publicity,improve service quality and residential characteristics,improve public transport and other suggestions to enhance the attraction of residential accommodation in Qingyuan.