党的十八大以来主流意识形态网络传播的经验及优化路向

Experience and optimization of mainstream ideology network communication since the 18th CPC National Congress

党和政府高度重视意识形态的宣传工作。党的十八大以来,积极构建主流意识形态网络传播体系,明确网络传播的重要责任主体,创新话语表达,自觉遵循传播规律,极大地增强了主流意识形态网络传播的影响力、公信力和引导力。当前还应该在社群传播,名人传播、网络舆情说理及防范大数据茧房风险等方面进行策略优化与调整。

The Party and government attach great importance to the propaganda of ideology.Since the 18th National Congress of the Communist Party of China,we have actively constructed the network communication system of mainstream ideology,defined the important responsibility subjects of network communication,innovated discourse expression,consciously followed the communication rules,and greatly enhanced the influence,credibility and guidance of network communication of mainstream ideology.At present,we should also optimize and adjust the strategies in community communication,celebrity communication,network public opinion reasoning and prevention of risk of big data cocoon room.