后疫情时期体育短视频发展困境和价值重构

The Development Dilemma and Value Reconstruction of Short Sports Video in the Post-epidemic Period

体育短视频目前炙手可热,但不可避免地面临着发展的问题。通过对后疫情时期短视频与体育要素融合的机遇及现实困境进行探讨,分析从内容、营销策略和拓宽渠道等层面提出发展策略,使体育短视频更好的转型升级。

Sports short video is hot now,but it inevitably faces the problem of development.This paper discusses the opportunities and difficulties of the integration of short video and sports elements in the post-epidemic period,and puts forward development strategies from the aspects of content,marketing strategy and broadening channels,so as to make short video better transform and upgrade.