博物馆文创产品设计模式发展趋势

Research on the Development Process and Mode of Museum Cultural and Creative Products

新冠疫情期间突显的远程办公、在线消费等优势指示了博物馆文创产业的发展方向,由此可见,博物馆文创产品的开发流程和工作模式在大数据、互联网、以人为本等新时代技术和思想的潜移默化下不断更新,亟须搭建与之匹配的产业运转模型。通过对现有"互联网+文化"下各级博物馆文创产业管理模式进行归纳、分析,结合新技术提出搭建文物资源信息共享平台、全方位开发IP衍生产业链和建设专属设计网站3种优化开发途径的方法,为构建闭环式博物馆文创生态产业链提供理论指导和思路。

The advantages of virtual collaboration and online shopping highlighted during the COVID-19 epidemic indicate the development direction of the museum cultural and creative industry. Thus,it can be seen that the development process and working mode of cultural and creative products of museums are constantly updated under the influence of new technologies and ideas such as big data,Internet and people-centered. It is urgent to build an industry operation model to match them. By summarizing and analyzing the existing management mode of cultural and creative industry of museums at all levels under the"Internet plus culture",three methods of optimizing were proposed in combination of new technologies,such as the development of cultural heritage resources information sharing platform,all-round development of IP derivative industry chain and construction of exclusive design website. It provides theoretical guidance and ideas for the construction of closed-loop museum cultural and creative ecological industrial chain.