非物质文化遗产与乡村旅游融合发展路径研究——以黄山市为例

Research on the Path of Integrated Development of Intangible Cultural Heritage and Rural Tourism:Taking Huangshan City as an Example

在梳理国内外关于非物质文化遗产旅游开发文献的基础上,以实现非物质文化遗产与乡村旅游融合发展为目标,通过分析黄山市非物质文化资源特征及黄山市乡村旅游发展现状,归纳了黄山市非物质文化遗产与乡村旅游融合发展中存在的问题,以体现非遗主题文化与打造深度体验空间为切入点,以“非遗+乡土文化空间”为融合手段,选取了产业基础好、非物质文化遗产融入性强、乡村旅游发展具有相对优势的传统村落、乡村民宿集群、文创小镇、休闲农庄及乡村茶园为载体,从完善文化旅游功能与实现自我造血功能两个层面构建了黄山市非物质文化遗产与乡村旅游融合发展路径。

Based on the review of domestic and foreign literature on intangible cultural heritage tourism development,aiming at the integration of intangible cultural heritage and rural tourism,this paper analyzes the characteristics of intangible cultural resources and the current situation of rural tourism development in Huangshan City,sums up the problems existing in the integration of intangible cultural heritage and rural tourism in Huangshan City.By embodying the theme of intangible cultural heritage and creating an in-depth experience space,and taking“intangible cultural heritage+local cultural space”as the integration means,this paper selects the traditional villages,rural residential clusters,cultural and creative towns,leisure farms and rural tea gardens,which have good industrial foundation,strong integration of intangible cultural heritage and comparative advantages in rural tourism development,as the carriers to build an path of integrated development of intangible cultural heritage and rural tourism in Huangshan City through perfecting cultural tourism functions and realizing independent development functions.