基于用户情感体验的奶食品包装设计路径探究

Research on milk food packaging design path based on user emotional experience

随着时代的发展,只有传统保护功能的包装已经无法满足用户的情感需求。包装工艺的提升、新媒体技术的进步、智能科技融入生活,都为包装的创新提供了可能。本文以用户的情感体验为研究视角,奶食品包装为研究对象,运用情感化三层次理论为指导,采用问卷调查的方法探究用户的需求,总结奶食品包装的设计路径与方法。

With the development of the times,only the traditional protection function of packaging has been unable to meet the emotional needs of users.The improvement of packaging technology,the progress of new media technology and the integration of intelligent technology into life all provide the possibility for packaging innovation.In this paper,the user's emotional experience as the research perspective,milk food packaging as the research object,using emotional threelevel theory as the guidance,using the method of questionnaire survey to explore the needs of users,summarizes the design path and method of milk food packaging.