基于SPOC的翻转课堂在市场营销学教学中的应用

Application of Flipped Classroom Based on SPOC in Marketing Teaching

本文主要通过课前准备、课堂翻转、课后反馈和成绩考核4个方面,探讨市场营销学基于SPOC的翻转课堂是如何进行应用的,对于市场营销学的教学改革具有一定的借鉴意义。

This paper mainly discusses how to apply SPOC-based flipped classroom in marketing teaching from four aspects,including pre-class preparation,classroom flip,post-class feedback and performance assessment,which has certain reference significance for the teaching reform of marketing.