大数据在电视节目中的应用

The Application of Big Data in Television Programs

大数据通俗来讲就是海量、复杂、多样的数据资料,也可以说是数据集合,需要通过科学、高效、新型的手段进行处理才能成为具有更高价值、更强决策力的信息资产。大数据对于电视节目乃至媒体行业都产生了较为深远的影响,研究其在电视节目中的应用具有非常重大的现实意义。本文首先分析了大数据的含义和特点,进而分析了电视节目面临的主要问题,最后探讨了大数据在电视节目中应用的措施,希望能够为相关研究提供借鉴。

Generally speaking,big data is massive,complex,and diverse data.It can also be said that it is a collection of data.It needs to be processed by scientific,efficient,and new means to become an information asset with higher value and stronger decisionmaking power.Big data has had a far-reaching impact on TV programs and even the media industry,and it is of great practical significance to study its application in TV programs.This article first analyzes the meaning and characteristics of big data,and then analyzes the main problems faced by TV programs,and finally discusses the measures for applying big data to TV programs,hoping to provide a reference for related research.