互联网信息服务业多元共治模式的作用机制研究--基于多参数影响的演化博弈视角

Research on the Function of Multi-governance Model in Internet Information Service Industry——An Evolutionary Game Perspective Based on Multi-parameter Influence

互联网信息服务业多元共治模式需要政府部门积极引导社会相关主体参与治理过程,若政府部门对协会与公众在治理过程中的作用条件认识不清,易导致片面追求二者的高参与度水平,难以实现多元共治模式的最大效用。本文考虑协会参与度、权力空间以及公众参与度、举报公正程度四个影响参数,运用博弈理论分析政府部门与互联网信息服务企业在治理过程中的行为策略演化过程,通过分析参数变动对系统稳定性的影响,探究有效发挥多元共治模式作用的条件。研究表明提高协会权利空间及公众举报公正程度有助于多元共治模式作用的发挥;公众举报存在失真情况时,政府自身监管能力的大小决定公众参与对治理效果的影响。

The pluralistic governance in Internet information service industry requires government to actively guide socially relevant subjects to participate in the governance process.If the government do not understand the role of associations and the public in the governance process,it is easy to pursue the high participation level of both unilaterally,which makes it difficult to achieve the maximum utility of the multi-governance mode.In this paper,we use game theory to analyze the evolution of the behavioral strategies of government and Internet information service enterprises in the governance process by considering four influencing parameters:the association participation degree,the association rights space,the public participation degree,and the public reporting fairness.The study shows that improving the association rights space and the public reporting fairness can contribute the role of the multi-governance mode;when there is distortion in public reporting,the size of the government’s own regulatory capacity determines the impact of public participation on the effectiveness of governance.