文化、酒文化、郎酒文化解析

Analysis of Culture, Alcoholic Beverage Culture, Langjiu Culture

文化是一个国家、一个民族的灵魂、也是一个企业的灵魂。文化:人类创造的社会生活方式及由此方式形成、显现、传播、传承的精神价值和集体人格;酒文化:通过酒的交际礼仪功能,展现以酒为媒的生活方式,传播尊重、真诚、友善、和谐、成功、快乐的精神价值与人格。展示君子之风的中国风度、礼仪之帮的中国风范;郎酒文化:以“郎”之名、工匠之技、生态之质、高贵之品融入人类生活,诠释郎酒极致品牌、极致品质、极致品位的价值理念,展现诚信、务实、业绩、创新的集体人格。郎酒是人们生活中的友谊桥梁、情感纽带、健康妙品、欢乐精灵。企业之魂,文以化之,文以铸之。

Culture is the soul of a country,a nation,and the soul of an enterprise.Culture:it is the social life style created by human beings and is the spiritual values and collective personality formed,manifested,dispersed,and inherited in this social style;alcoholic beverage culture:through the communicative etiquette function of the alcoholic beverage,the lifestyle of alcoholic beverage as an intermediary is exhibited,and the spiritual value and personality of respect,sincerity,friendliness,harmony,success and happiness are propagated.It shows the Chinese demeanor of the gentleman's style and national courtesy.Langjiu culture:it integrates into human life with the name of"lang",craftsmanship,ecological quality,and noble products,interpreting the value concept of superlative brand,quality and grade,showing the collective personality of integrity,pragmatism,achievement and innovation.Langjiu is a bridge of friendship,a bond of emotion,a good product of health and an elf of happiness in people's lives.It is the soul of the enterprise transformed by culture.