考虑渠道权力结构和绿色偏好的闭环供应链决策优化

Decision Optimization of Closed-Loop Supply Chain and Considering Channel Power Structure and Green Preference

【目的】考虑消费者绿色偏好的影响,研究不同渠道权力结构下闭环供应链的决策模型。【方法】在单一制造商、单一零售商和单一的第三方回收商组成闭环供应链中,构建零售商、制造商和第三方回收商集中决策模型,零售商与第三方回收商Nash均衡模型以及制造商与第三方回收商Nash均衡模型,利用Nash博弈、Stackelberg博弈和最优化理论分析并比较闭环供应链的不同渠道权力结构下的优化决策以及绿色偏好对最优决策的影响。【结果】发现集中决策闭环供应链的最优利润随消费者绿色偏好的增加而增加;制造商领导下两类Nash均衡模型中各个权利主体的利润随着消费者绿色偏好的增加而增加;各权力结构下的绿色度和价格均随消费者绿色偏好的增加而增加等。【结论】拓展了先前的研究成果,为供应链参与者指定决策提供帮助。

[Purposes]Considering the influence of consumers’ green preference,the decision-making model of closed-loop supply chain is studied under different channel power structures.[Methods]In a closed-loop supply chain composed of a single manufacturer,a single retailer and a single third-party recycler,considering the influence of green preferences,a centralized decision-making model is constructed for retailers,manufacturers and third-party recyclers,a Nash equilibrium model for retailers and third-party recyclers,and a Nash equilibrium model for manufacturers and third-party recyclers,using Nash game,Stackelberg game and optimization.The optimal decision of closed-loop supply chain is analyzed and compared under different channel power structure and the influence of green preference on the optimal decision.[Findings]The results show that:the optimal profit of closed-loop supply chain with centralized decision-making increases with the increase of consumers’ green preference;the profit of each right subject in the two Nash equilibrium model under the leadership of manufacturer increases with the increase of consumers’ green preference;the green degree and price under each power structure increase with the increase of consumers’ green preference.[Conclusions]The main results extend the previous research results and help supply chain participants to make decisions.