福建省大学生持续使用手机健身软件意愿的影响因素研究

Study on Influencing Factors of College Students’Willingness to Continue Using Mobile Fitness Software in Fujian Province

一场突如其来的疫情使居家使用手机健身软件的用户越来越多,助推了健身智慧化加速发展.大学生是使用手机健身软件的重要人群,为了探究大学生持续使用手机健身软件意愿的影响因素,文章提出将期望确认模型影响因素进行补充假设,尝试构建新扩展模型,并且以福建省福州市内6所高校大学生使用Keep软件开展调查和验证分析.验证结果发现:福建省高校在校生群体中的个体主观规范、使用满意度和感知有用性是手机健身软件持续使用意愿的正向显著影响因素,而不显著正向影响因素有感知易用性和安全性.最后提出了增强大学生持续使用手机健身软件意愿的相关建议.

A sudden epidemic has led to more and more users using mobile phone fitness software at home,that boosting the development of intelligent fitness.College students are an important group of people who use fitness mobile phone software.In order to explore the influencing factors of college students’willingness to use mobile phone fitness software continuously,this paper puts forward a supplementary hypothesis to confirm the influencing factors of the model,and tries to construct a new extended model,and also conducts an investigation and verification analysis on the use of Keep software by six college students in Fuzhou City,Fujian Province.It is found that the subjective norms,use satisfaction and perceived usefulness of college students in Fujian Province have a positive and significant impact on the intention to continue using the fitness mobile phone software,while the non significant positive factors are perceived ease of use and risk.Finally,on the basis of the analysis conclusion,this paper puts forward some suggestions to enhance the college students’willingness to use the fitness mobile phone software continuously.