摘要
绿色农产品供给是适应消费升级的一个重要路径,是农产品高质量提升的一个重要形态。中国农业资源产出有限且各类消费品都面临消费升级压力,探讨绿色农产品的消费行为影响因素对优化绿色农产品供给、提升农产品供给质量、增加消费有积极意义。通过影响区域绿色农产品消费的因素识别,以消费者购买决策的过程关键变量调查研究对象,通过经济欠发达但绿色农业发展较好的江西消费者调查,揭示影响绿色农产品消费或不消费的原因,为后续农业供给政策制定以及区域政府实施科学管理提供依据,探索农业供给侧改革的新方向。
The supply of green agriculture products is an important channel to support consumption upgrading.It is very important to study influence factors on consuming behavior to increase supply of green agriculture products and consumption due to limitations of agriculture resource and pressure of consumption upgrading from various consumption goods.This article took it as target to distinguish influence factors on consuming behavior of green agriculture products and studied the key variables based on purchase decision of consumer to bring the reasons influencing consumption of green agriculture products to light based on investigation on consumers in Jiangxi.Finally,suggestions are given on agriculture policies made and science management in local governments so that some ideas to reform on agriculture supply could be produced.
作者
黄蕾
吴欣辰
陈珊
李小玲
钟质文
Huang Lei;Wu Xinchen;Chen Shan;Li Xiaoling;Zhong Zhiwen(School of Economics and Management,Nanchang Hangkong University,Nangchang,Jiangxi 330063;RongChuang Property Services Group Company,Nanchang Branch,Nanchang,Jiangxi 330100)
出处
《粮食科技与经济》
2021年第1期7-14,共8页
Food Science And Technology And Economy
基金
江西省高等学校教学改革课题(JXJG-18-8-11)
南昌航空大学研究生创新专项资金项目资助(YC2019069)。
关键词
绿色农产品
二元逻辑回归
消费行为
green agriculture products
binary logistic regression
consumption behavior
