《格萨尔》史诗的媒介化研究:从身体传播谈起

A Study on the Media of Gesar Epic from the Perspective of Body Communication

近年来,随着媒介技术的发展,传播学研究中越来越重视对媒介的物质性以及不同媒介物质导致的具身实践研究。文章从身体视角出发,将身体意涵与媒介话语、媒介物质结构、媒介实践三个层面相结合,探讨在《格萨尔》史诗的传播中,媒介如何对艺人身体进行多纬维度塑造。展望数字媒介环境下的身体与媒介关系,以期对《格萨尔》史诗进行更好的保护与传播。

In recent years,with the development of media technology,more and more attention has been paid to the materiality of media and the embodied practice caused by different media materials in communication studies.From the perspective of body,this article combines body’s sense with media discourse,media material structure and media practice,and discusses how media shape the artists’bodies in multiple dimensions in the spread of Gesar Epic.The relationship between body and media in the digital media environment is also discussed in order to better protect and spread Gesar Epic.