“一带一路”背景下西藏自治区语言景观规范化建设研究

On the Standardization Construction of Linguistic Landscape in the Tibet Autonomous Region under the Background of"the Belt and Road"Building

随着"一带一路"倡议的深入推进,中国西藏开启了扩大开放的新格局,此时塑造好西藏的地方形象就显得尤为重要。语言景观体现了一个国家或地方的形象。规范化、标准化、国际化的语言景观,可展现一个国家或地方的语言服务能力,提高其文明程度,促进其国际交流与合作。文章从介绍语言景观概念出发,分析西藏语言景观现状和存在的问题,并结合相关语言政策提出了相应的对策建议,旨在提升西藏的地方形象,推动西藏对外交流,使其能够更加深度地融入到"一带一路"倡议中。

With the in-depth promotion of"the Belt and Road"Initiative,the Tibet Autonomous Region of China has adopted a new pattern of expanding its opening up to the world.At this time,it is particularly important for Tibet to shape a good local image.Linguistic landscape is an important factor displaying the image of a country or place.The standardization and internationalization of the linguistic landscape in Tibet can not only improve its local image and language service,but also can elevate its civilization level,and expand its participation in international exchange and cooperation.This article firstly introduces the concept of linguistic landscape,and then analyzes the present situation and the existing problems of the linguistic landscape in Tibet.Furthermore,the relevant language policies are introduced,and the solutions of the problems are suggested.The research aims to improve the local image of Tibet,and promote its foreign exchange so as to have Tibet to be more deeply involved into"the Belt and Road"building.