双元协同育人视角下的高职电子商务专业群人才培养模式探索——以襄阳职业技术学院为例

Exploration on the Talent Training Mode of Higher Vocational Ecommerce Specialty Group from the Perspective of Dual Collaborative Education——Take Xiangyang Polytechnic as an Example

文章围绕明确“培养什么样的人、如何培养人、为谁培养人”的目标任务,把握“新技术”、明确“新方向”、瞄准“新标准”,构建了在智慧商贸、新零售、数字经济等领域的“校企协同、课证融通、评鉴一体”的人才培养模式。专业群聚焦探索了现代商务活动的业务流程对复合型商务人才的需求。

Focusing on the task of"what kind of talent to train,how to train and for whom to train",this paper discusses"new technology",defines"new direction"and aims at"new standard",and constructs the talent training mode of cooperation between school and enterprise,integration of class and certificate and evaluation in the fields of intelligent commerce,new retail and digital economy.The professional group focuses on exploring the needs of modern business processes for complex business talents.