摘要
我国的服装行业在发展过程中不断地日趋成熟,尤其是高定服装,当前已经成为高品位消费者的重要选择方向的背景下,更需要密切结合消费者对高定西服的审美和选择爱好,基于消费者视域下的色彩应用现状来研究未来我国高定西服等系列产品的色彩应用与经营策略,促进高定西服产业链的延伸。
my country’s clothing industry has continued to mature during the development process, especially high-end clothing, which has become an important choice for high-quality consumers. It is necessary to closely integrate consumers’ aesthetics and choices of high-end suits. Hobbies, based on the current status of color applications from the perspective of consumers, to study the color application and business strategies of my country’s high-definition suits and other series of products in the future, and promote the extension of the high-definition suit industry chain.
作者
余荣发
Yu Rongfa(Zhejiang George White Clothing Co.,Ltd.,Wenzhou Zhejiang 325400)
出处
《流行色》
2021年第1期64-65,共2页
Fashion Color
关键词
高级定制
高定西服
消费者视域
色彩应用
advanced customization
high-definition suits
consumer vision
color application