新经典IP跨界改编的人物形象研究——以《鹿鼎记》系列影视作品为例

Research on the Characters of New Classic IP Cross Border Adaptation:Taking the Novel The Deer and the Cauldron Series Movie and TV Works as a Case

新经典IP开发中,人物形象塑造是表现主题和反映IP改编模式的重要表征。在新经典IP《鹿鼎记》的跨界改编中,20世纪80年代以还原经典为主,所构建的人物形象有正义侠客之风,使得受众怀旧情结得以满足并为之消费;20世纪90年代以搞怪、夸张为主,人物形象合理诠释原著主题,多圈层受众接受程度高并引爆市场;21世纪以来对原著人物形象的把握度不高,价值观出现偏颇,受众接受程度低,市场反应不佳。新经典IP的跨界改编,是以原著故事的世界观为框架,将故事主旨与时代精神相融合,塑造出符合消费者文化需求的人物形象,以获得受众的文化身份认同。

In the development of the new classic IP,character image creation is an important representation of the theme and the reflection of the IP adaptation model.In the cross-border adaptation of the new classic IP"The Deer and the Cauldron",In the 1980s,the restoration of the classics was the main theme.The character images constructed had the spirit of a chivalrous person,making the nostalgic complexes of the audience satisfied and spending for them.In the 90’s,funny and exaggeration were used as the main expressions,and the characters interpreted the original themes in a rational way.The level of audience acceptance is high and the market is ignited;since the 21st century,the original image of the characters has been underestimated,values have been biased,audience acceptance is low,and the market response has been poor.The cross-border adaptation of the new classic IP is based on the world outlook of the original story,integrating the theme of the story with the spirit of the times,and creating the characters that meet the cultural needs of consumers,so as to obtain the recognition of the audience’s cultural identity.