微信公众号赋能高校思想政治教育创新发展研究

Research on WeChat Official Account Empowering the Innovation and Development of Ideological and Political Education in Colleges and Universities

微信公众号具有教育宣传、价值引领、舆论导向、互动交流、日常服务等功能,为高校思政教育工作拓展了新思路。微信公众号已成为高校思政教育功能有效载体,同时思政教育内容赋予高校微信公众号深远价值。高校要重视并充分利用微信公众号所具有的优势,赋能高校思想政治教育,提高高校思政教育的实效性。

WeChat official account has the functions of education and publicity,value guidance,public opinion guidance,interactive communication,and daily service,which expands new ideas for ideological and political education in colleges and universities.WeChat official account has become an effective carrier for the function of ideological and political education in colleges and universities,and the content of ideological and political education has given far-reaching value to WeChat official account of colleges and universities.Colleges and universities should pay attention to and make full use of the advantages of WeChat official account,empower colleges and universities ideological and political education,and improve the effectiveness of ideological and political education in colleges and universities.