我国城镇居民体育消费需求结构特征比较研究--基于ELES模型的实证分析

A Comparative Study on the Characteristics of Sports Consumption Demand Structure of Urban Residents in China--Empirical Analysis Based on ELES Model

运用全国4大经济区16个城市调研的截面数据建立了ELES模型,对我国城镇居民的体育消费需求结构特征进行比较研究。结果表明:我国城镇居民参与型边际消费倾向最高,实物型体育消费次之,会员年费和体育辅导等参与型消费项目成为最具发展潜力的消费热点;男性居民偏好观赏性、彩票和传媒类消费,女性喜欢实物型体育消费,参与型消费受性别差异影响不显著;从年龄特征来看,19~55岁的居民是体育消费的主要群体;中部地区居民参与型消费的收入弹性最大,西部地区彩票消费收入弹性最高,东北地区实物型、观赏型和传媒型消费的收入弹性最高,东部地区居民各类型收入弹性相对均衡。建议优先发展体育健身休闲活动、体育教育与培训等参与型体育消费市场,在产业发展规划和布局方面做到总体均衡、各有侧重,形成相互融合、优势互补的体育产业发展格局。

Based on the cross-sectional data of 16 cities in four major economic regions of China, the ELES model is established to compare the characteristics of sports consumption demand structure of urban residents in China. The results show that: the participation marginal consumption tendency of urban residents in China is the highest, followed by the physical consumption;sports training and Sports Counseling and other participation consumption projects will become the most potential consumption hot spots. Male residents prefer the consumption of viewing, lottery and media, while female residents prefer the consumption of physical sports. From the perspective of age characteristics, 19~55-year-old residents are the main group of sports consumption;the income elasticity of participation consumption of residents in the central region is the largest, that of lottery consumption in the western region is the highest, and that of physical consumption, viewing consumption and media consumption in the northeast region ranks first. It is suggested that priority should be given to the development of participatory sports consumption market, such as sports fitness and leisure activities, physical education and training;the overall balance should be achieved in the industrial development planning and layout, and the development pattern of mutual integration and complementary advantages should be formed to promote the development of China′s sports industry.