大数据时代高校辅导员"精准思政"路径探析

An Analysis of the Path of"Precise Thinking and Politics"of College Counselors in the Age of Big Data

互联网改变了新时代大学生的思想行为方式和认知行为习惯,而大数据技术的运用变革了高校辅导员思想政治工作的思路与方法.基于大数据的学生数据画像、动态监测、行为预测是辅导员"精准思政"的重要内容,也是切实提高工作实效性、针对性的重要途径.为此,高校要做好顶层设计、搭建数据平台;不断增强数据意识,提高工作人员数据分析能力;引育并举,建设专业化人才队伍.

The Internet has changed the new era of college students'thinking behavior and cognitive behavior habits.And the application of big data technology has transformed the ideas and methods of college counselors'ideological and political work.Student data portraits,dynamic monitoring,and behavior prediction based on big data are important content for counselors to achieve"precise thinking and politics",which can effectively improve student management's timeliness,effectiveness,and pertinence.To this end,colleges and universities should do a top-level design and build a data platform;Continue to cultivate data awareness and enhance the staffs data analysis capabilities;Educate simultaneously and build a professional talent team.