地方感视角下旅游地居民感知对旅游业发展态度的影响

A Study on the Impact of Residents’ Tourism Perception on Their Tourism Attitudes from the Perspective of Sense of Place

当地居民对旅游发展的支持程度直接关系到旅游业的可持续发展。基于社会交换理论,以防城港金滩和白浪滩居民为样本,将地方感、旅游成本、旅游利益作为居民的主要感知因素,以满意度为中介,构建了居民感知与态度的模型,实证考察了居民旅游感知对旅游发展态度的影响。实证研究结果发现:居民的地方感知对其满意度有显著正向相关关系;居民对旅游影响的正面感知与居民对发展旅游的态度有显著正相关关系。结论对选取、评估居民支持旅游发展的影响因素等方面有重要的意义。

The level of local residents’support for tourism development is directly related to the sustainable development of tourism.Based on the theory of social exchange,and with the residents of Jintan and Bailangtan in Fangchenggang City as samples,we use the sense of place,tourism cost,and tourism benefits as the main perception factors of residents,and use satisfaction as an intermediary to construct a model of residents’perception and attitudes.The impact of tourism perception on residents’attitudes towards tourism development is investigated.From the results of empirical research,we found that residents’perception of a local place has a significant positive correlation with their satisfaction;residents’positive perception of tourism impacts has a significant positive correlation with residents’attitudes towards tourism development.No other assumptions are true.The conclusion is of great significance in our selection and evaluation of the factors affecting residents’support for tourism development.